Digital Marketing For Coffee Shops
In the 2nd Episode of Digital Marketing for Your Business - Digital Marketing for Coffee Shops see how we would manage the digital marketing for a coffee shop. For coffee shops, they need to think about two important things for their digital strategy: customer acquisition and retention/repeat business. Social media is really important primarily Facebook and Instagram. On social media have amazing photos and tell a story with each post. Adwords probably isn't the ideal channel to run paid ads. Marketing on Yelp could be a good way to reach people as they are looking for a coffee shop or related category.