The Importance of a Great Website - 6 Questions to Ask Yourself
Your website is the homebase of your digital marketing strategy, the first place people will go to learn everything about your business. In other words, your website tells your company’s story. You owe it to your business and yourself to tell that story well.
What you choose to share on your site--from basic information like your company’s location, contact information and hours to more in depth content such as your origin story, product line, blog posts and mission statement--can vary greatly depending on your industry, target audience and the amount of time you are willing to commit to maintaining your page.
There are some general rules of thumb that apply to all websites, however. With that in mind, ask yourself the following questions about whether you are getting the most out of your site:
Can you be found on search engines?
Does your website show up when you Google your business or industry in your geography? If not, it’s possible that your site isn’t SEO optimized.
There are two types of SEO that come into play. General SEO will improve your website’s position on a list of search results.
Local SEO will display your company in a geographical area.
Once you’ve developed an up-to-date website, you can work on moving it to the top of the search page by improving your SEO.
Is your site mobile friendly?
People of all ages are going mobile--spending more time on their mobile devices and less on PCs and televisions. That means more people than ever are learning about your business on their smartphones and tablets. In fact, today more than half of all Google searches are performed on a mobile phone or tablet, and people are more likely to access Facebook and Yelp, sites that connect a user to your business, on their mobile devices.
Even though the screens are shrinking, you can still make a big impression with your website by making sure it fits any screen size. Mobile optimized sites load faster, provide improved SEO and offer easy touch screen navigation without sacrificing the quality of the content. A viewer who has to zoom in and out to read your content probably won’t stick around for long, and so it’s critical that your website can adjust to the size of any device.
Is your site selling for you?
Does your website generate sales and leads? Aside from being a valuable source of information, your site should be actively working for you every time it attracts a visitor. Make sure your site features a clear call to action (CTA) that can collect email addresses or guide the visitor through the sales funnel.
Do you need a developer?
Drag-and-drop builders like Weebly, Squarespace and Wix are making it easier than ever to design your own website. The advantage of using these platforms is that they come with built-in SEO optimization and are mobile friendly. They also simplify the process of making changes to your site, such as adding blog posts, adding products, adjusting prices, etc. If you don’t want to build your own website and are using a developer, make sure they choose a platform that is user friendly and that they teach you how to make basic changes.
Are you proud of how your website tells your story?
Your website is your main link to your audience. A great looking site with professional content makes for a more satisfying user experience. The media you choose to share on your site, including photography, video, and written content, should make a strong first impression, reflect the quality of the your company and highlight the advantage of picking your product or service over a competitor’s.
Is your website creating credibility for you?
Your website is the perfect place to showcase the great experiences customers have had with your company. Testimonials, good press, awards, positive Yelp and Google reviews and other accolades are a great way to build interest and lend credibility in your business and should be highlighted on your site.
If you answered “yes” to all of these questions, congratulations on your amazing website. If the answer is “no” to any of them, it might be time to build a site that is worthy of your business or update it to make for the best possible user experience.