Video Marketing - Why Your Business Needs to Create Video Content


There are many benefits for businesses to create videos to promote their business online instead of using other types of content such as blog posts, images, and podcasts. Business video marketing is the future of online marketing so don’t get left behind. Here are 13 reasons why you should start creating videos for your business.

1. It’s not as expensive as you think

You can start creating videos with your phone, use free video editing software on your computer or phone. You may want to invest in a microphone, some lights, and a tripod.

2. You don’t need any special skills

You don’t need to be an actor or have great public speaking skills. It’s a skill you can develop over time. The important thing is to start recording and you’ll get better with each video.

3. Video is the best way to tell a story

By using both imagery and audio, you can effectively tell your story. It’s easier to convey emotion and captivate an audience through video.

4. Build trust

If someone sees you explain something over video, they look you in the eyes and feel like they get to know you by watching your videos.

5. People prefer video content

Video is the most popular content type.

6. More focused/undivided attention

According to a survey by HubSpot, people are much more focused when consuming video content where they tend to skim or multitask while consuming blog posts or podcasts.

7. Information retention

Viewers retained 95% of video content while only 10% of a written message.

8. Better SEO

Search engines (Google, Bing and Yahoo) rank websites higher if they contain video content. It is 50 times more likely you will be on the first page of Google if your website contains video.

9. Spend more time on your website

People spend 88% more time on websites with videos.

10. Educate customers with video

Video is an amazing way to educate current and potential customer about your business and its products and services. We strongly believe businesses should give +51% with its customers and potential customers. Think of the top questions your potential customers have and create videos answering those questions.

11. Improved email marketing

If you include the word “video” in the subject of an email it is 7-13% more likely to be opened. Also, if you include a video preview image in your email, it will have double the click-through-rate (CTR).

12. Show up more in social feeds

Especially on Facebook and Instagram where they show users the most relevant content, if you post videos instead of other types of content the social networks will show your posts to more people.

13. YouTube

If you create videos, you can post them on YouTube. The 2nd largest search engine after Google. There are over 1.5 billion users and it is available in 76 languages. People of all ages are on YouTube. Your customers are spending time on YouTube being entertained or searching for information. The powerful thing about YouTube specifically is that if you create content that people are searching for, your content will show up every day for days, months and years after the content is created because it will show up in search results and suggested videos.

Jeff Thelen