PART 3 - CHOOSING A NAME, BUYING DOMAIN AND SIGNING UP FOR SOCIAL ACCOUNTS, LOGO DESIGN, EMAIL ADDRESS, BUSINESS CARDS
When you’ve found your idea, you’re now ready to start talking to people about your business and publishing content. However, to do this, there are a number of basic tasks you’ll need to accomplish before your business can start to materialize. Below is a useful checklist of items you must complete in order to start building your personal brand:
1. Choose a name for your business or brand: Don’t let the task of picking out a name for your business or brand overwhelm you. When choosing a name, you’ll get a lot of mixed feedback as you ask friends, family, and test audiences. When picking out a brand name the most important thing that matters is whether you like it, you’re ready to put in the work to build your brand, and of course, whether or not the brand name is available. A useful tool for checking if your idea is available is Namechk. Additionally, if somewhere down the road you decide you don’t like your brand name, you can always change it.
2. Buy a domain: Now that you’ve picked out the name of your business (and made sure it’s available) you are ready to buy your domain. Although there are a number of sites offering domain names, Namecheap will ensure the best bang for your buck. Many sites offer a cheap first year price but than charge extremely high renewal rates. Namecheap has reasonable pricing and outstanding customer service.
3. Create a business email address: Sending emails from a gmail account, hotmail account, yahoo account, or any of the other number of email providers, looks unprofessional. With your new domain name, it’s time to open a business email address. G Suite provides plans that start at as low as $5 a month and can be set up in just a few minutes. Check out our video walkthrough of How to Set up a Business Email with Google’s G Suite.
4. Design your logo: Designing an appealing logo is crucial when developing your personal brand. Your logo is what your audience will continually associate you with and your logo will appear across a number of platforms--your website, emails, business cards, social media accounts, products, etc. When designing a logo there are options for a variety of different price points:
Canva offers a free logo tool that allows you to design a custom logo.
Logojoy is another service for creating logos and is a bit more advanced than Canva. It uses AI to instantly create your logo for a fee of $60
99designs pairs you with a graphic designer to help you work on perfecting the right logo for your business. There packages start from $299 and up.
5. Get business cards - To be taken seriously in a professional environment, you need a business card. If you’re in meetings with potential investors, trying to make sales, or simply just networking, you need a way for people to personally contact you. Moo.com offers a variety of printed products, with business cards being one of their most popular. Their site allows you to choose from a selection of templates or upload a completed design. They offer a variety of paper types and give free shipping to first time users.
6. Sign up for social media accounts- In today’s digital age, signing up for social media is an important step in establishing legitimacy to your brand. The first thing that many people do when checking out a company is investigate their social media profiles. If you’re new to social media and don’t really know where to start, try checking out Moz’s A Beginner's Guide to Social Media. Here they will walk you through the importance of social media, social media best practices, and guide you through the different platforms.